Horses. Wigs. Why not?

November 10, 2008

We in Planning like Julian Wolkenstein. Not only does he sound like a hero out of a nineteenth century Gothic bodice-ripper, but he takes pictures of horses wearing wigs. For no real reason. Apparently, it all started – as so many things do – in a  conversation with an art director. Interviewed for this article in The F-Stop, Wolkenstein explains: “We were talking about horses and he said that it would be really funny to do horses with big hair.”

Wolkenstein – who, coincidentally, is originally from Sydney – found the shoot challenging mainly because of the amount of hair that had to be purchased – “buckets and buckets” – because horses, as he discovered, have such big heads. One horse submitted itself to almost five hours of hair styling, but Wolkenstein said it enjoyed the experience.  

Despite several requests, he has refused to allow the work to be used by clients.  “The photos have been in exhibitions,” he explains,  “so I want them to live in that genre rather than in the advertising world.”

As a piece of self-promotion, the series has worked brilliantly, with posters mailed to creatives all around the world, and now it’s getting mileage in blogs like Cute Overload and this one. 

Mr Wolkenstein, we love your work.


And now for a completely different perspective

October 30, 2008



Every now and again it makes sense to step outside your own culture into someone else’s. That’s why I love and the original,  For a totally different view of T-shirts, food and beverages, signage, look at them through (mostly) Asian eyes. These sites are good for you on a number of levels.


  • They’re often extraordinarily funny. And as we all know, laughter is good for your general health and a great stress reliever.
  • They prod you, even temporarily, out of your existing mindset, which is always good for finding creative solutions to problems.
  • They’re a reminder of how what makes perfect sense in one language and culture may have very different results in another.

The Japanese, for example, think poo is cute; they even wear little poo-shaped pendants as jewellery or afix thme to their mobile phones as charms. (For all the extraordinary Japanese cellphone accessories you could want, go here.)  These toys and accessories make no sense in Western culture, but they do make sense in Japan which, incidentally, is ranked as the world’s best market to launch new products.