Horses. Wigs. Why not?

We in Planning like Julian Wolkenstein. Not only does he sound like a hero out of a nineteenth century Gothic bodice-ripper, but he takes pictures of horses wearing wigs. For no real reason. Apparently, it all started – as so many things do – in a  conversation with an art director. Interviewed for this article in The F-Stop, Wolkenstein explains: “We were talking about horses and he said that it would be really funny to do horses with big hair.”

Wolkenstein – who, coincidentally, is originally from Sydney – found the shoot challenging mainly because of the amount of hair that had to be purchased – “buckets and buckets” – because horses, as he discovered, have such big heads. One horse submitted itself to almost five hours of hair styling, but Wolkenstein said it enjoyed the experience.  

Despite several requests, he has refused to allow the work to be used by clients.  “The photos have been in exhibitions,” he explains,  “so I want them to live in that genre rather than in the advertising world.”

As a piece of self-promotion, the series has worked brilliantly, with posters mailed to creatives all around the world, and now it’s getting mileage in blogs like Cute Overload and this one. 

Mr Wolkenstein, we love your work.


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